Architecture is one industry where visual representation is crucial.
Professional photos can help your architecture stand out, show off your design, and highlight all the best features. It’s different from real estate photography and requires a special approach, but if done right it can deliver all kinds of benefits.
In this article, we’ll take a look at some of the reasons why architectural photography is so important, and what to look for in an architectural photographer.
How Is Architecture Photography Different from Real Estate Photography?
One of the key differences between architectural photography and real estate photography is that the former isn’t necessarily focused on making a sale.
Instead, the goal is to highlight the unique and special features of the building design, aiming to capture the true essence and character of the building. Real estate photography is mainly designed to appeal to customers and feature in sales materials, whereas architectural photography has a different series of functions.
Why You Need Architectural Photography
Build a Portfolio
As an architect, you’ll want to show off your projects in the best light possible to grow your brand, expand your presence, and impress future clients.
The only reliable way to do this is with professional quality photos from a photographer who knows what they’re doing. Done right, this can make the difference between an uncertain income and a steady flow of clients.
If you want to make a name for yourself as an architect, make an impact on the industry, and gain recognition, it’s important to win some awards.
Professional quality photographs of your buildings allow you to make award submissions confidently and give you the best chance of success by portraying your designs in the most flattering light.
This is one area where you should spare no expense. It’s impossible to measure the value of a respectable award, but it can have enormous consequences for your reputation, career, and future income.
Use Photos Online
When it comes to building an online presence and marketing yourself, there’s an almost endless list of uses for good photographs. This includes:
- Your website, and other websites where you promote your work
- Your social media pages such as Twitter, Facebook, Instagram, and LinkedIn
- Any other marketing channels
Using photos wisely makes it possible to gain exposure and promote yourself, and also makes it easier for people to find you via SEO.
Although online channels are increasingly critical for building an audience, print media still has an important role to play for architects. On top of architecture-specific magazines and publications, architects can also have their work published in construction and engineering trade magazines.
Professional photos make this possible, and again help you portray your work in the most favourable way.
Architecture is a fundamental part of history. Certain styles capture the essence of a historical period and help us understand what happened then and the trends that influenced society and civilization. Even modern buildings can be studied in this way, and have their place in historical resources like textbooks.
A good architectural photographer can help put together useful educational resources by carefully capturing historical buildings and skillfully highlighting what makes them unique and representative of their time period.
What to Look for in an Architectural Photographer?
It’s essential to work with the right architectural photographer for your project and your specific needs. There are many out there, and the right one for someone else might not be perfect for you, so it’s important to do some research.
Here are some things to look for:
- They understand the industry and know exactly how to capture the character of a building with their photos
- They’ve worked on similar projects before and understand what you want
- They get to know you and your specific goals, projects, and history to showcase your designs in the best possible light to help you achieve what you want
- They put a unique and special spin on their photos
I’ve been working with architects and others for many years, helping them create architectural photos that perfectly capture the character of a building and convey it to others in the best possible way.
I always take some time getting to know my clients before getting started, to make sure we’re on the same page both personally and professionally.
If you’re interested in working together, get in touch.